For this purchasing entity owned by its YMCA members, it was important that the look and feel speak to the YMCA family and communicate that the company is a close partner of YMCAs without coming too close to the Y brand itself. The green YPG arrow is used to show positivity and add emphasis on different products. It’s presence bring consistency across the broad selection of vendors from which the 3000+ locations have to choose. The end result is a system consisting of a WordPress website, newsletters, publications, infographics, advertisements and various other print and web pieces to communicate to YMCAs nationwide.