Founded in 1935, Wine & Spirits Wholesalers of Kentucky had operated for decades without a meaningful update to its visual identity. The organization needed a more modern, professional brand that reflected its history while presenting a credible and unified presence to members, policymakers, and industry stakeholders.

I developed a new logo and visual identity system designed to communicate professionalism, trust, and institutional experience. The refreshed brand gave the organization a more contemporary and cohesive presence while preserving the authority and longevity associated with its history.

The new identity helped energize members and provided WSWK with a polished, consistent foundation for its communications and advocacy work.