Project Description
Alliance Cost Containment
The ACC brand was ready to pivot to build trust with Fortune 500 companies and private equity firms. In the role of Marketing and Branding Director, I re-defined the brand and create all aspects and communications for the business and several subsidiaries. I employe strategic design thinking to improve operational workflow across departments. Working with leadership, I evaluate processes and pricing structures, aiming for reduced time to monetization and an increase of profitability on each client.
I lead committees to develop innovative sales ideas and created an online dashboard that served as a fresh source of revenue. Conceptualize, design and create the corporate website along with all client-facing materials to accelerate the pipeline and close deals. Serve as a member of the company’s Executive Leadership Committee and lead sub-committees responsible for affecting company culture, business and product decisions.