Project Description
Alliance Cost Containment
The ACC brand was ready to pivot to build trust with Fortune 500 companies and private equity firms. In the role of Marketing and Branding Director, I worked with company leadership to re-define the brand and create all communications for the business and several subsidiaries. Using strategic design thinking, I aim to improve operational workflow cross functionally. Working with other team members, I evaluate processes and pricing structures, aiming for reduced time to monetization and an increase in profitability for each client.
I lead committees to develop innovative sales ideas and created an online dashboard that served as a fresh source of revenue. Conceptualize, design, create and maintain the corporate website along with all client-facing materials. Serve as a member of the company’s Executive Leadership Committee and lead sub-committees responsible for affecting company culture, business and product decisions.