Deutsche Rote Kreuz / German Red Cross
Families Together Campaign
Partnering with the German Red Cross (Deutsche Rote Kreuz), I created a new brand and visual identity for the “Keep Families Together” campaign. The program targets young, at-risk families by providing advice, medical care, relationship support, educational classes, and a broad range of other services.
The program goes from pregnancy until the baby turns 1 year old. It was important for the brand to feel likable and casual and also give new families confidence that “Familien Bande” can provide support during the exciting first year of their child’s life.